Dr. Daniel is an associate lecturer at the Management Development Institute of Singapore. He teaches Digital Enterprise and Innovation, Marketing Management, and Introduction to Business and Management. He is also a reviewer for the Journal of Behavioral Data Science.
Dr. Daniel's research interest is in behavioral economics. In the year 2024, he introduced a novel framework called the Loss Aversion Distribution. It is the first single-parameter, continuous probability distribution that specifically explains loss aversive behavior of consumers.
Selected Publications:
Koh, D. (2024). Loss Aversion Distribution: The Science Behind Loss Aversion Exhibited by Sellers of Perishable Good. Journal of Behavioral Data Science, 4(1), Article 1. https://doi.org/10.35566/jbds/koh
Koh, D., & Jalil, Z. (2025). An Application Framework for the Loss Aversion Distribution: Insights for Marketing, Education, and Digital Adoption. International Journal of Business and Management, 20(2), Article 2. https://doi.org/10.5539/ijbm.v20n2p1
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