Understand Emotions & Opinions Using AI Sentiment Analysis

Understand Emotions & Opinions Using AI Sentiment Analysis introduces participants to how AI can analyze text to identify emotions, opinions, and overall sentiment at scale. In this hands-on session, learners will explore practical tools that assess customer feedback, social media posts, reviews, and survey responses. Through guided exercises, participants will learn how sentiment analysis works, how to interpret results meaningfully, and how to apply insights to marketing, customer experience, and decision-making—while understanding limitations, bias, and responsible use of AI in analyzing human language.